case studies

a.k.a. my projects

TL;RL Too Long Rather Listen

The One Show - Young Ones Student Awards - Merit Winner 2022

Responded to a Spotify creative brief alongside an art director to create TL;RL Too Long Rather Listen campaign. We were awarded Merit winners in the Young Ones student competition and can be found in their national archive.

Gen Z; the generation of skimming. When audiobooks were announced on Spotify, we created a campaign highlighting that even though you didn’t read the huge mass of text, you could listen to it on Spotify.

In the Mood for Amore

Instagram-led crochet account that interacts directly with the online crochet community through pattern creation, testing, etc.

I created this account as an experiment in the demographics and building an audience from the ground up. By immersing myself in the community, I am able to find what works and what doesn’t as I craft.

NICU Awareness Guide

Made during NICU Awareness Month for Poppy Seed Health, a tele health support brand that connects expecting mothers to experienced midwives and doulas.