Instagram - YMCA Global
While working in-office with VML, I was assigned as the main copywriter for the global YMCA Instagram account. Working alongside strategists and brand directors, produced art and copy for social posts to strengthen engagement and brand love for the YMCA.
Brand voice: family-oriented, open, and inclusive.
Agency
VML - In office
Austin, Texas
Year
Jun. - Sept. 2024
Campari - Wild Turkey
Under the Campari portfolio, Wild Turkey is unique and established. Social work for their Trust your Spirit and 101 Bold Nights campaigns in 22’-24’ included post captions, CRM newsletters, copy for poster graphics, and event strategy for launches.
Brand voice: bold, wild, and classic.
Agency
Berlin Cameron - VML
New York, New York
Year
2022-2024
Campari - Aperol
Aperol, and more importantly, the Aperol Spritz is an iconic cocktail that has been beloved for ages. While working on their Join the Joy campaign on social for 2023 and 2024, we spoke to the fact that it can be enjoyed over a warm afternoon brunch or in the cold seasons.
Brand voice: light, friendly, and cheerful.
Agency
Berlin Cameron - VML
New York, New York
Year
2023
MGA- LOL Surprise
The LOL Surprise Let their Characters Out campaign inspired kids to express their unique self in fun ways. The social work for this campaign included a social campaign of reels as well as script work on videos in circulation.
Brand voice: fun, kid-friendly, and lovable.
Agency
Berlin Cameron - VML
New York, New York
Year
2023